For as long as we can remember, advertising has told men that manliness is all about beer, F1-driving, being a fighter pilot and headbutts. That men are supposed to be rock hard and more or less “invulnerable.” Well, in reality, all men know that true manhood comes with great pain and suffering. Not only from shaving.
Male pain may not be an easy thing to talk about, but you have to. When you’re ready to take that next step and talk about your vulnerability, you’ll also be ready to discover the new smooth shaver – Philips NIVEA FOR MEN. And discover your manliness.
At www.manligsarbarhet.se, (that’s Swedish for ‘male vulnerability’), you can borrow a mouth and learn how to talk about what worries you.
So, open up and get ready to shave.
Right now the campaign is available in the four Scandinavian languages. And soon there will be an English version too.